Businesses on Neighbourly
What is the Neighbourly Business Directory?
The Neighbourly Business Directory is your first stop for finding local trades and services around your home and neighbourhood.
At Neighbourly we believe local businesses play a huge part in the health of our local communities, so we're encouraging local businesses and consumers to connect and create stronger, safer and friendlier places to call home together.
We still ask that everyone plays ball to create a great environment and enjoyable experience on Neighbourly, so it's important that businesses don't post excessively (ie spam) the website.
We encourage you to follow local businesses you'd most like to hear from to ensure you're the first to know their news, deals and other behind-the-scenes info! However, if you don't wish to follow business posts, just untick the 'Business' filter at the top of your newsfeed. Don't worry - if you do untick this box, you'll still see posts from businesses you've chosen to follow.
I don't want to see business posts
We know that business posts won't appeal to all of our members. For this reason, we've given you the option to turn off these listings in your newsfeed and Digest emails. However we do encourage you to take a look through the directory and follow those businesses which are of most interest to you.
All you need to do to stop seeing business posts is untick the 'Business' filter at the top of your newsfeed. You can also choose to unfollow business posts in your Digest emails by editing your email settings.
But don't worry - any business post made by a business you've chosen to follow will still appear in your newsfeed.
Please be aware that from time to time you will still see some business posts in your newsfeed. These may be promoted or sponsored messages that the Neighbourly team has filtered.
Who can use the Neighbourly Business Directory?
We want to encourage all local businesses to use the Neighbourly Business Directory but we also reserve the right to remove any businesses that we do not feel meet the Neighbourly Guidelines.
If you have any questions about your business being suitable please feel free to get in touch. You can give us a call on (09) 529 4575.
I have a business profile; how often should I post and what should I post about?
As with all social media, the best time to make a post is when you have something important and valuable to say.
Straight advertisements posted more than a couple of times a week can damage your brand, as your Neighbourly community will prefer messages that are useful and local.
Please note that Neighbourly reserves the right to limit posts from any business to one per week.
Here are a few post ideas to get you started:
An exclusive offer just for Neighbourly members eg buy one coffee, get one free
Share some useful tips on a topic your business specialises in
Make a recommendation for another great local business
Share a situation vacant
Ask your neighbours for their opinion on a new logo or a topic impacting on your business
Share an important community safety message
Profile members of your team so neighbours can get to know those working in their community better
Run a giveaway
Invite members to sign up to your monthly newsletter
An award you've won - share your success with your neighbours!
If in doubt, the Neighbourly team is always happy to give you some advice on your post and how to get the best out of the business platform. Feel free to call us on (09) 529 4575.
Do I have to be a Neighbourly member to have a profile for my business?
We would love all business owners to sign up to Neighbourly in their own neighbourhoods; this is the best way to understand how Neighbourly works and to understand the sorts of messages that get the best response and interaction within your community.
However, if you'd like to create an account just for your business you can do so here. You'll also be invited to create a personal Neighbourly account for your own neighbourhood as you go through the sign up process.
If you need a hand with setting up your business profile, you can send us a message or give us a call on (09) 529 4575.
Do I have to pay to use the Neighbourly business platform?
Listing your business on Neighbourly is completely free.
However, we have some great options for those business owners who want to do something a little out of the ordinary to really get themselves noticed. If you're interested in hearing about the paid advertising options we have available, please send us a message or give us a call on (09) 529 4575.
What does Neighbourly consider a business?
When we notice a Neighbourly member selling items or promoting their services on Neighbourly, it's sometimes tricky to tell what's a business post and what isn't.
Generally speaking, we're very happy for members to offer their babysitting services or sell some spare eggs from their farm, but if this message is business 'advertising', these messages are best posted from a Neighbourly Business Profile.
Below are some of the guidelines we work off to help us make decisions around self or business promotion.
Is this a user's regular occupation, profession or trade?
Are the products/services being promoted provided by a registered company?
Are the products/services being promoted from a GST registered person or business?
Is the member advertising similar products regularly through their own website, a Facebook page or other business directories?
Does the product or service have a brand attached? eg logo or company name
Is the product or service associated with networking marketing or direct selling?
Is the post in question a one-off post or a message that has been repeated?
Are proceeds from the products/services part of the member's general income? ie. is it part of their core livelihood?
Are the products/services suitable for a community audience?
My business has received negative feedback on Neighbourly
Neighbourly is committed to providing a platform that is both useful and enjoyable for neighbours and businesses to use. While we encourage Neighbourly members to keep it positive and focus on recommending the many great service providers out there in our communities, every so often you might notice or receive some less positive feedback about your business.
Here are a few things to keep in mind when handling negative feedback. You might find these tips useful across other social media platforms too.
Always respond positively to questions and comments from Neighbourly members.
Try not to defend your position. Instead let the member know what you're going to do to rectify the situation (if anything).
Clarify your position within the business when relevant. Using your name and title is a good idea and will be appreciated by your neighbours.
Consider whether a conversation is better taken ‘offline’ and continued using the Neighbourly private message service (Inbox).
Encourage your happy clients to share their positive experiences on your business profile.
Focus on posting community-minded messages and building a positive business profile. Take a look at these topic ideas for a little inspiration.
If you ever see a post or reply that you believe breaches the Neighbourly Guidelines, please report this message for review by the Neighbourly team. Just click the ‘...’ button below a message to report it.
The Neighbourly Business Fair Use Policy
Neighbourly business posts should be both useful and relevant to your community to ensure members have a good experience on the site while business posts attract the most engagement possible.
The below Fair Use Policy applies to all business members using a Neighbourly Business or Premium Business profile.
The Neighbourly Business Fair Use Policy*
Commercial (product, service or discount focused) messages can be made from a Neighbourly business profile a maximum of once per week
Business posts should be relevant and beneficial to the community and members
Replies to neighbours' posts are only made if you are adding a genuinely relevant comment and wish to assist (ie do not simply post a link to your website; explain why you would like to help your neighbour)
Do not hijack others’ posts to push/promote your own product/brand unless a member has specifically asked for help in your area of expertise
Avoid bumping posts
Do not post the same message if the first one didn’t get enough engagement. Consider a fresh approach.
Private messaging (Neighbourly inbox) should not be used to promote your business
Abide by the Neighbourly Guidelines at all times
All posts made on the Neighbourly platform using a Neighbourly Business or Premium Business profile are subject to our Fair Use Policy. Breaching the Fair Use Policy guidelines may result in a Business profile being deactivated.
*Last updated 28 June 2016