Looking back on 'stroke of genius' Tui billboards
Hi neighbours,
The unexpected return of a Tui beer billboard on Rangitīkei Street has conjured some youthful memories in our newsroom.
It has also provided the opportunity to reflect on the "Yeah Right" phenomenon, and how much both the Tui brand and advertising have changed over the past decade.
Is there a Tui billboard that stands out in your memory, be it with fondness or disdain?
Mute Swan. 2017-1
Mute Swan. Note the interesting parallel, horizontal lines on the swan. I suspect they might be created by reflections from the ripples on the water surface. Please enlarge.
Poll: Do you set New Year’s resolutions?
🎉 2026 is almost here!
We’re curious ... how do you welcome it?
Do you set resolutions, follow special traditions, or just go with the flow?
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10.4% Yes! New Year, New Me
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20.8% Yes - but I rarely stick to them
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68.7% Nah - not for me
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