2627 days ago

How To Write A Media Release (Press Release) - Free advice for Northlanders putting on events

Michael from Tikipunga

Don’t feel humble or unworthy when it comes to putting out news. Almost everybody wants to hear your news, from news publishers to journalists to consumers to staff.
Lay out your story as an upside-down pyramid (see image, borrowed from the internet)

>Most important at top; least impt bottom.
> Clear, high resolution, print-quality photos help everybody
> Clear line of contact is essential if journalists want to follow up
> News must be NEW. Keep it fresh.
> Newsmakers want stories which have “legs”
> Legs means a story which readers will look for updates on as it develops
>It’s not okay to leave a journalist confused about spellings of names, products, brand, acronyms
> QUOTES are essential. Have a representative of your organisation provide quotes in the story.

Questions or advice? Head to my website.
michaelboturwriter.com...

Image
More messages from your neighbours
4 hours ago

Today’s Mind-Bender is the Last of the Year! Can You Guess It Before Everyone Else? 🌟🎁🌲

The Riddler from The Neighbourly Riddler

I dance in the sky with green and gold, a spectacle few are lucky to behold; I’m best seen in the south, a celestial sight—what am I, lighting up the New Zealand night?

Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!

Want to stop seeing these in your newsfeed? No worries! Simply head here and click once on the Following button.

Image
4 hours ago

No gift? No stress

Mags4Gifts

Let the Christmas elves at Mags4gifts.co.nz handle your last-minute shopping. For a limited time, gift a subscription with up to 40% off best-sellers like TV Guide, NZ House & Garden, and NZ Gardener. It’s the perfect Christmas present, sorted in minutes (and no one needs to know it was a last-minute surprise)! Shop Now

Image
2 days ago

Poll: Is it ok to regift something that you have been given?

The Team from Neighbourly.co.nz

🎁 Holiday Gift Chat!

Do you ever regift?
What’s your take on asking for a receipt if a gift doesn’t fit?

Image
Is it ok to regift something that you have been given?
  • 79.3% Yes! It's better to regift what I don't need
    79.3% Complete
  • 20.7% No. It's the thought and effort that matters
    20.7% Complete
560 votes