Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
From rugged campsite to 7.5ha resort
Grant Kilby has always loved camping. His mum was director of health at the YMCA, and he would attend YMCA camps in the school holidays. “I think it was mandatory that I was there,” he jokes.
He went on camping holidays with his parents, and later, took his own kids.
“Camping’s been in my blood.”
Poll: Is it ok to regift something that you have been given?
🎁 Holiday Gift Chat!
Do you ever regift?
What’s your take on asking for a receipt if a gift doesn’t fit?
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78.7% Yes! It's better to regift what I don't need
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21.3% No. It's the thought and effort that matters
Poll: When do you shop the sales?
Bargain hunters made the most of Boxing Day sales at Centre Place and The Base in Hamilton on Friday.
However, a marketing expert believes Boxing Day sales, long a staple of Kiwi life post-Christmas, is on the outer as Black Friday becomes more popular.
When do you shop the sales? Tell us more in the comments (adding NFP if you don't want your words used in print).
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0% Black Friday
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0% Boxing Day
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100% I don't
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