Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Scam Alert: Fake information regarding December Bonuses from MSD
The Ministry of Social Development is reporting that fake information is circulating about new ‘December bonuses’ or ‘benefit increases’
If you get suspicious communication, please contact Netsafe.
Poll: Are Kiwis allergic to “exuberance”? 🥝
In The Post’s opinion piece on the developments set to open across Aotearoa in 2026, John Coop suggests that, as a nation, we’re “allergic to exuberance.”
We want to know: Are we really allergic to showing our excitement?
Is it time to lean into a more optimistic view of the place we call home? As big projects take shape and new opportunities emerge, perhaps it’s worth asking whether a little more confidence (and enthusiasm!) could do us some good.
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41.7% Yes
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33.5% Maybe?
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24.8% No
Book Cellar Christmas Opening hours
Merry Christmas from The Book Cellar!
The summer break is the perfect time to relax with a book or two (or three or four…). And, of course, books make excellent gifts. There is still time to come in and find the perfect read for you or someone else.
We are open on Thursday, Friday and Saturday of this week as usual, then our Christmas hours are:
Monday 22nd December, 10am – 3pm
Wednesday 24th December, 10am – 12noon
Friday 26th December (Boxing Day), 10am – 1pm (last day for the year).
We will reopen with our usual hours on Thursday 8th January 2026
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