Announcements vs Marketing: What is Most Important to the Public?
Now and then, a Neighbourly email comes out, saying "beware of xyz scam" or "these products are recalled".
OK, great. That's important to know.
BUT! The email does not contain the details. It's effectively just clickbait for neighbourly.
What the email should do, is clearly state the current issue (scam, recall, security warning etc) and after that there can be a 'read more' link. When I see a recall email, and it says "click here to find out what is being recalled..." I don't click. Why should I? Its a waste of time. I've got to fruit around logging in etc.
The email should get straight to the point and just say what is necessary, and have the 'more info' link to the atricle/ discussion etc for those who want it.
This is communications 101, but some people just don't get it.
Email provides value: "Hey, Woolworths are recalling baby food with datch dates in August. Click here for more info"
Those who buy baby food will click. Those it does not affect will be saved the bother.
Email provides no value: "Hey, Woolworths has recalled some products you may have purchased. Click here to find out more"
Now, everyone has to click to find out if it's baby food or vodka. the 74% of recipients that it doesn't apply to have had a piece of their day wasted.
See the difference? Or am I just overthinking it and being facetious?
Poll: Should we be giving the green light to new mining projects? 💰🌲
The Environmental Protection Authority announced this week that a proposed mine in Central Otago (near Cromwell) is about to enter its fast-track assessment process. A final decision could come within six months, and if it’s approved, construction might start as early as mid-2026.
We want to know: Should mining projects like this move ahead?
Keen to dig deeper? Mike White has the scoop.
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53.1% Yes
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46.9% No
Aucklanders, we want to know: How are you feeling about the current property market?
New Zealand homeowners are now more likely to sell at a loss than at any time since 2013, and if you’re in Auckland or Wellington, the odds are even higher.
But there is a silver lining: buyers are still in a strong position when it comes to negotiating prices.
So we’re curious…
How are you feeling about the current property market?
If you’re keen to dive into the details, Deborah Morris breaks down all the latest insights.
‘Tis the season to not get scammed ...
As Christmas gift shopping moves increasingly online, scammers are ramping up their activity across the country.
Dunedin’s Investigation Support Unit is seeing more and more people fall victim to scams and other fraudulent activity, particularly on Facebook Marketplace.
There are a few ways to avoid the scams and keep yourself safe doing online trades this holiday season, says Southern District Service Delivery Manager Senior Sergeant Dalton.
🔒 “A good first step when looking to purchase something on Marketplace is to check when the seller’s Facebook profile was created. If it’s very recent, there is a higher risk that they have just created this account for a one-off fake item.”
🔒 Another important step is to make sure the seller’s profile name and bank account name match up. “We’re seeing a lot of scammers claiming their bank account name is different because it belongs to their partner or family member - that’s a huge red flag."
🔒 “When you’re selling, never trust a screenshot anyone sends you showing that payment has been made. Check your own bank account to make sure a payment has gone through."
🔒 “Quite frankly, it’s best for all parties to agree to pay, or be paid, for items in cash and in-person. Ideally in a public place with CCTV coverage."
🔒 "If you’re buying a car, check Carjam.co.nz to see if it’s stolen or if there’s money owed on it.”
A reminder: Suspicious activity can be reported on 105
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