Announcements vs Marketing: What is Most Important to the Public?
Now and then, a Neighbourly email comes out, saying "beware of xyz scam" or "these products are recalled".
OK, great. That's important to know.
BUT! The email does not contain the details. It's effectively just clickbait for neighbourly.
What the email should do, is clearly state the current issue (scam, recall, security warning etc) and after that there can be a 'read more' link. When I see a recall email, and it says "click here to find out what is being recalled..." I don't click. Why should I? Its a waste of time. I've got to fruit around logging in etc.
The email should get straight to the point and just say what is necessary, and have the 'more info' link to the atricle/ discussion etc for those who want it.
This is communications 101, but some people just don't get it.
Email provides value: "Hey, Woolworths are recalling baby food with datch dates in August. Click here for more info"
Those who buy baby food will click. Those it does not affect will be saved the bother.
Email provides no value: "Hey, Woolworths has recalled some products you may have purchased. Click here to find out more"
Now, everyone has to click to find out if it's baby food or vodka. the 74% of recipients that it doesn't apply to have had a piece of their day wasted.
See the difference? Or am I just overthinking it and being facetious?
Today’s Mind-Bender is the Last of the Year! Can You Guess It Before Everyone Else? 🌟🎁🌲
I dance in the sky with green and gold, a spectacle few are lucky to behold; I’m best seen in the south, a celestial sight—what am I, lighting up the New Zealand night?
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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Poll: Is it ok to regift something that you have been given?
🎁 Holiday Gift Chat!
Do you ever regift?
What’s your take on asking for a receipt if a gift doesn’t fit?
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78.5% Yes! It's better to regift what I don't need
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21.5% No. It's the thought and effort that matters
Poll: 🗑️ Would you be keen to switch to a fortnightly rubbish collection, or do you prefer things as they are?
Aucklanders, our weekly rubbish collections are staying after councillors voted to scrap a proposed trial of fortnightly pick-ups.
We want to hear from you: would you be keen to switch to a fortnightly rubbish collection, or do you prefer things as they are?
Keen for the details? Read up about the scrapped collection trial here.
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84.1% Same!
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15.9% Would have liked to try something different
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