Poll: Would you pay a premium for products with lower environmental impact?
A pioneering meat brand which aimed to get consumers to pay for the higher cost of producing beef while protecting Lake Taupō’s water quality is shutting down.
The decision to cease trading after almost 15 years in business was described as “reluctant but necessary” by owners Sharon and Mike Barton, who said an inability to sustain the company’s original purpose in the current market environment saw them shut up shop.
Would you pay a premium for products with lower environmental impact? Tell us your reasons in the comments (adding NFP if you don't want your words used in print).
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18.2% Yes
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81.8% No
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