The job market's tough, but these roles are still in high demand
One job stands out as being in particularly high demand in the tough job market.
Latest Stats NZ data shows the number of filled jobs increased 0.2% in August, with increases across the primary, manufacturing and service sectors, and across Auckland, Wellington and Canterbury.
But total jobs are still down 0.7% on a year ago, with New Zealand losing more than 10,000 construction jobs, more than 5000 professional service jobs and almost 5000 healthcare and social assistance jobs over the past year.
New data from employment platform Seek shows some jobs are still in high demand, with sales account managers the most advertised role by far.
Sales business development managers, accountants, electricians, community support workers, nurses and administrative officers are also in high demand.
Retail sales assistants, chefs and retail store managers also feature in the top 10.
Seek senior economist Blair Chapman said there was a clear need for aged care and disability workers.
“With an estimated 7.5% of Kiwis now over the age of 75, and around another 9% over the age of 65, support workers and nurses are likely to remain in-demand for some time as the demand for care from these older Kiwis grows.”
Chapman said another key factor was the resurgence in tourism, particularly the rise in Australian visitors in recent months.
“The growth in tourism is supporting demand for chefs and retail workers. Despite the overall weakness in the New Zealand economy, household consumption has continued to grow, which is also supporting demand for chefs and retail workers.”
Seek recently reported a 4% annual rise in job ads – the first year-on-year increase in almost three years.
However, applications per job have also reached a record high and advertised salaries have increased below the rate of inflation over the past year.
ASB economists have noted the recent rise in filled jobs in the Stats NZ figures reflects a downward revision of job figures from previous months.
“There is still significant spare capacity in the labour market, and it will take a concerted period of strong growth to push the unemployment rate down to the 4-4.5% goldilocks zone,” they said.
Top 10 most in-demand roles in New Zealand in 2025, based on job ad volume on Seek on September 24, 2025, and the number of job ads for each
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Sales account manager – 3533
Sales business development manager – 2568
Accountant – 2339
Electrician – 2153
Community services & development support worker – 1863
Nurse – 1854
Administration officer – 1460
Retail sales assistant – 1285
Chef – 1157
Retail store manager – 1016
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Today’s Mind-Bender is the Last of the Year! Can You Guess It Before Everyone Else? 🌟🎁🌲
I dance in the sky with green and gold, a spectacle few are lucky to behold; I’m best seen in the south, a celestial sight—what am I, lighting up the New Zealand night?
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Charities turning away high numbers of volunteer applications
Charities are turning away people wanting to volunteer amidst a flood of interest they say is linked to the high rate of unemployment.
It comes as some businesses receive thousands of applications for paid roles and people look for experience anywhere they can.
The advocacy organisation Volunteering NZ has been tracking the trend. Spokesperson Margaret McLachlan said there has been a considerable rise in applications for volunteer roles across a range of charities.
Many application forms asks people to divulge if they are job hunters.
"Over the last year or so, they are seeing more people coming in who are saying they are in that category. They are looking for work but doing volunteering while that process is taking place."
"As unemployment increases and the cost of living, times are tougher for everybody."
At the same time, she said community organisations supporting social services were busier and needed more helpers.
McLachlan said depending on the organisation, they might want to do a police check, a reference check and an interview.
"In some cases it can be a process to go through and not always, and that can take some time.
"It's actually the same barriers that a person might find in finding a job, can also apply to volunteering. It's not always a easy option."
SPCA had 120 op shops and animal rescue centres across the country in which volunteers worked.
General manager of retail Cathy Crichton said they received about 1300 extra applications for volunteer roles, a 32 percent increase, from June to November 2025, compared to 2024.
"There's definitely a nudge forward which is very exciting and we're very grateful."
But it meant they were not accepting any more volunteers in some areas.
"Because the applications are up it's a unique scenario. But at this point in time, in smaller locations, we've actually got a hold in 19 locations in New Zealand where we are at capacity - and that's very rare and it's a very new trend."
Crichton said anyone seeking volunteer work should think creatively about what skills they can offer - it could be in administration or marketing.
"We'd love to welcome as many people as we could because the more hands on deck the more we can do and the more we can contribute to the community."
She said people were self-motivated to apply for volunteer work.
The unemployment rate rose to 5.3 percent in the September quarter, meaning 160,000 people were jobless. The next quarterly figures are out in February.
"There's a willingness to give back and contribute to the community. Unemployment being high really does encourage people to engage with the workforce and get experience," Crichton said.
"It really is about staying connected with the community and meeting others."
She said they had also seen an increase in young people seeking volunteer work experience.
"It's a great opportunity to get work experience and a reference and there's an appeal there as an employer...I really do think it adds value to a CV."
Stats NZ data showed over half of New Zealanders, 53 percent, volunteered during March 2025 and of those, 27.6 percent volunteered through an organisation and 40.8 percent volunteered directly for another person.
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The best board games to play (and gift) this summer
Over the holiday period, the right game can make all the difference. So which board games should you try out – and which ones should you gift?
1. Sushi Go Party
This colourful, fast-paced game has great art, and a "menu" that can be changed depending on the number of players (up to eight) and their familiarity with the game.
Players win the game by creating the best combination of cards, depending on what's available, by rotating the cards from player to player like a sushi train. It's easy to learn and relatively cheap.
2. Wavelength
In this party game, teams have to try and guess the location of a hidden target on a spectrum, using a clue from one "psychic" team member. The ends of the spectrum reflect two binaries, such as hot–cold or optional–mandatory, and the target falls somewhere in between.
The closer the team gets to where the psychic thinks the target should go, the more points they score. Wavelength is one of those games where no matter if your team gets it right or wrong, you can expect people to give their two cents.
3. Mysterium and Mysterium Park
In these team games, players play mediums seeking the counsel of another player – a ghost – who gives them clues to important information about murders in the house, including the ghost’s own murder.
The ghost offers the other players tarot cards with abstract artwork with which they must attempt to discern the murder weapon, location and culprit.
4. The Quacks of Quedlinburg
This game sees players take the role of potion makers at the local fair, who must push their luck by drawing ingredients out of a bag to make the best potions without them blowing up in their face. It’s simple to teach and hilarious when someone else blows up their cauldron (although arguably less when it’s you).
5. Modern Art
This is one of the most celebrated games from board game designer luminary Reiner Knizia. Players are art dealers auctioning off beautiful paintings done by five professional artists. Players might even forget to play as they get caught up in simply admiring the pieces they are auctioning off.
Modern Art remains a fiendishly clever game that is easy to learn but hard to master.
6. Heat: Pedal to the Metal
This strategic racing game is based on 1960s Formula 1 racing. The base game boasts four tracks on two gorgeous boards, and lovely little cars that pass each other and risk spinning out around corners.
7. Nemesis
By far the most expensive (and complicated) game on this list, Nemesis can best be described as Alien: the board game.
Players have to move through a spaceship, discovering rooms and items as they go, taking care not to alert the horrific extraterrestrials that have managed to get onto the ship – represented by amazingly designed pieces. It’s a truly tense and fun experience for a full afternoon.
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