Which region in New Zealand is the most generous?
The most generous region in New Zealand for Givealittle donations has been revealed in a new report, which shows Kiwis gave $31.6 million to fundraisers this financial year.
The report has also highlighted some of the worthy causes that received money this year, including a woman who needed money for overseas cancer treatment, the Relief Aid Gaza Appeal, and a mayoral relief fund for flood-hit Wairoa.
While Auckland took out the top spot for the amount of money given, with $14.2m, the 2025 Generosity Report showed Gisborne and Northland gave the highest amounts per donation compared with the rest of the country.
Gisborne locals were the most generous, giving $108 on average per donation. Northland was the only other region to crack three figures, with residents donating an average of $100 each time.
“We are highly sympathetic to the challenges many Kiwi households have been dealing with this year, which has also been a hard one for charities, many other organisations, and whole industries,” Givealittle chief executive Lythan Chapman said.
The stories and statistics shared in the report captured a picture of “nationwide giving to nearly every conceivable cause”, she said.
“They are a reminder to us all that the generosity of New Zealanders is unflagging, and when people call for help they will be heard.”
The report showed Kiwis had a soft spot for giving to health-related causes, with 42% of donations going to such fundraisers, totalling $13.2m.
The most-supported page on Givealittle in the year ending June was for Wānaka woman Emma Holden, who needed funds to travel to Shanghai for cutting-edge treatment for her multiple myeloma blood cancer.
Her page raised more than $417,000 for the treatment in a short space of time, showing “how quickly New Zealanders rally when a life is on the line”, the report said.
Kiwis also gave generously to ReliefAid’s Gaza appeal, with more than $191,000 donated and up to $60,000 of donations matched. The support allowed the New Zealand-founded group to provide drinking water to about 60,000 people each month.
Seven of ReliefAid’s nine team members in northern Gaza were killed, while the surviving staff in the south continued their work despite losing homes and loved ones, the report said.
“The generosity and humanity of New Zealanders provided life-saving support for families who had nowhere else to turn,” said ReliefAid founder Mike Seawright.
A popular community-focused cause was the Wairoa mayoral relief fund, started after the town was hit by severe flooding in June 2024.
More than $282,000 was raised across 2152 donations, providing immediate relief for food, shelter and essential supplies.
“This campaign demonstrates how generosity responds not just to individuals, but to entire communities in crisis. It shows the power of collective giving to help towns rebuild after disaster and the Wairoa community has been overwhelmed with the support and kindness they received,” the report said.
Other causes highlighted in the report included the Papakōwhai School’s annual Readathon, which raised $26,000 in one month to bolster funds for teaching assistants and librarians, and the “Power the Brigade” campaign started by Hillmac Electrical to support Havelock Volunteer Fire Brigade, raising more than $10,000.
How Kiwis gave in the 2025 financial year
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$31.6m – total giving via the platform.
365,882 donations made.
$13.2m – the amount given to health-related causes, 42% of all giving.
$3.6m – given to community causes, 11% of all giving.
$14.2m – the amount given by donors in Auckland, the most of any region.
$108 – the average amount given by donors in Gisborne, the highest average in the country. Northland was the other region where average giving topped $100.
$86 – the national donation average.
$50 – the most common donation amount.
49 donations over $10,000
Board chairwoman Charlottle Lockhart said in the report generosity was not “a number on a page”.
“It is a hand offered when someone stumbles, a neighbour dropping off a meal, a community choosing to stand alongside one of its own. At its heart, generosity is about connection, it binds us together in ways that policy and systems cannot,” she said.
Living with a terminal cancer diagnosis herself, Lockhart said she understood “how fragile life is, and how much difference support can make”.
“These are not just statistics – they are lifelines.”
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Wayne Brown backed by billionaires and developers in $611k campaign haul
Celebrities, billionaire Graeme Hart and a who’s who of property developers each gave up to $50,000 to fund Wayne Brown’s mayoral re-election campaign.
Electoral returns made public today show Brown was flush with about $606,000 in campaign funds, while his only serious competitor, Whau councillor Kerrin Leoni, received just $16,076 in four donations over the $1500 declaration limit.
She relied heavily on donations of less than $1500 to raise $83,111.83 to run her campaign, while Brown spent $323,872, with nearly $280,00 left over from his wealthy donors.
Leoni, a low-profile first-term councillor, stood little chance against the high-profile Brown, who romped home for a second term by a margin of 100,000 votes.
Among the donors who gave $5000 to Brown were former All Black and Waiheke resident Marc Ellis, and Black Knights Football, which refers to Auckland FC, of which former All Black Ali Williams and his wife Anna Mowbray are minority co-owners.
Williams attended Brown’s election-night party at the West End Tennis Club at Coxs Bay, a short walk from the $24 million coastal home he shares with Mowbray.
Through his Rank Group company, Hart, who is worth an estimated $12.1 billion, gave $50,000 to Brown’s campaign. Property investment firm Tramco Group, whose directors own big landholdings on the Auckland waterfront, also chipped in with $50,000.
Other donors included Precinct Properties ($10,000), engineering firm BECA ($5000), Park Hyatt Hotel ($18,400), Hancocks Wine ($8000), Golf Warehouse ($20,000), Bayleys Real Estate ($10,000) and Hopper Developments ($5000).
Leoni, who was the Labour councillor for Whau but stood as an independent in the mayoral race, received donations from former Auckland Mayor and Labour leader Phil Goff ($1500), former Labour minister Judith Tizard ($5000) and longtime Labour operative Greg Presland ($7576).
She said Brown had the advantage of building relationships during his first term to raise donations, but she was proud of obtaining 20% of the vote by raising and spending $83,000.
The greater handicap during the election campaign was the lack of mainstream media coverage, with live television debates largely watched by older people, who formed the largest group of voters, she said.
The election resulted in the lowest super city turnout of under 30%.
Leoni, a mother of twins who has degrees in politics and economics, Māori development and social services, said she was having a break from the council to refocus and would decide on what to do next in the New Year.
Brown, who has said he will not seek a third term, declined to say what would happen to the nearly $280,000 left over from his campaign, saying he does not comment on other people’s donations, except to say they were a sign of the level of support for what candidates stood for.
Auckland Council electoral officer Dale Ofsoske said there were no rules governing how candidates used leftover campaign funds, though many choose to keep them for future campaigns.
Candidates could do what they liked with the money, he said.
Three years ago, Brown raised $310,000 in donations and had to dig into his own pocket to top up the $470,00 cost of his campaign.
Donations of $10,000 or more to Wayne Brown
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Tramco Group - $50,000
Rank Group - $50,000
CP Group - Aphi Funds manager - $25,000
Peninsula Capital $25,000
Knight Investments Ltd - D Nakhle - $20,000
Hugh Green Ltd - $20,000
Stonewood Group - $20,000
Golf Warehouse - $20,000
Aedifice Development - $20,000
AHL Park Hyatt Hotel - $18,400
Clifftop Services - PC Cooper - $15,000
Mr MJ Todd - $15,000
Gilligan Rowe & Associates - $11,000
Liu Vincent - $10,000
Southside Group - Chris Jones - $10,000
Van Den Brink - $10,000
Williams Corporation - M. Horncastle - $10,000
Precinct Properties - $10,000
Oyster Capital - $10,000
Bayleys Real Estate - $10,000
N McKenna - $10,000
Donations of $1500 or more to Kerrin Leoni
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Greg Presland - $7576
Judith Tizard - $5000
Te Ata Thompson - $2000
Phil Goff - $1500
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Poll: Are our Kiwi summer holidays helping us recharge, or holding the economy back? ☀️🥝
There’s growing debate about whether New Zealand’s extended Christmas break (and the slowdown that comes with it) affects productivity.
Tracy Watkins has weighed in ... now it’s your turn. What’s your take? 🤔
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72.3% We work hard, we deserve a break!
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16.1% Hmm, maybe?
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11.6% Yes!
Some Choice News!
Many New Zealand gardens aren’t seeing as many monarch butterflies fluttering around their swan plants and flower beds these days — the hungry Asian paper wasp has been taking its toll.
Thanks to people like Alan Baldick, who’s made it his mission to protect the monarch, his neighbours still get to enjoy these beautiful butterflies in their own backyards.
Thinking about planting something to invite more butterflies, bees, and birds into your garden?
Thanks for your mahi, Alan! We hope this brings a smile!
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