Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Are our Kiwi summer holidays helping us recharge, or holding the economy back? ☀️🥝
There’s growing debate about whether New Zealand’s extended Christmas break (and the slowdown that comes with it) affects productivity.
Tracy Watkins has weighed in ... now it’s your turn. What’s your take? 🤔
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73% We work hard, we deserve a break!
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16.1% Hmm, maybe?
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10.9% Yes!
Poll: Pedestrian access is being extended to the Ōtakaro Avon River - good idea?
Pedestrian access from one of Christchurch’s favourite streets is being extended all the way to the Ōtakaro Avon River. This new 12m-wide pathway will give you a direct, easy route from the street to the river promenade ... perfect for a stroll, a coffee run, or just soaking up the riverside vibes.
We want to know: In your view, what makes a city people-friendly?
What else should our urban areas be doing to support better community connections?
Curious about the full plans? You can check them out here.
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90.3% Yes
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9.7% No
Poll: How do you feel about outdoor murals?
🌟 Something big and colourful has arrived on Manchester Street!
A brand-new five-storey mural has just gone up — the first of many outdoor artworks set to appear around Christchurch in the lead-up to February’s climate art festival.
We want to know: How do you feel about outdoor art?
Interested in the new works that will decorate the Garden City? The Press has you covered.
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75% All for it! They make our spaces interesting
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25% Nah - not for me
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