Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Roadworks on SH1 between Hampton Downs and Rangiriri
From 7 to 18 December, there will be night-time closures on SH1 between Hampton Downs and Rangiriri (Sundays to Thursdays, 9pm to 5am) to carry out wire rope barrier maintenance. Please expect delays when travelling through this area.
Poll: Should we be giving the green light to new mining projects? 💰🌲
The Environmental Protection Authority announced this week that a proposed mine in Central Otago (near Cromwell) is about to enter its fast-track assessment process. A final decision could come within six months, and if it’s approved, construction might start as early as mid-2026.
We want to know: Should mining projects like this move ahead?
Keen to dig deeper? Mike White has the scoop.
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53.2% Yes
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46.8% No
Poll: Over summer, how do you reclaim your sense of home in the Waikato?
When tourists take over the streets and parking disappears, where do you find your calm?
Or is summer’s hustle something to enjoy rather than escape?
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44.4% I enjoy the summer hubbub!
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55.6% Please, give me some peace
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0% I escape the region during summer
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