How To Write A Media Release (Press Release) - Free advice for Northlanders putting on events
Don’t feel humble or unworthy when it comes to putting out news. Almost everybody wants to hear your news, from news publishers to journalists to consumers to staff.
Lay out your story as an upside-down pyramid (see image, borrowed from the internet)
>Most important at top; least impt bottom.
> Clear, high resolution, print-quality photos help everybody
> Clear line of contact is essential if journalists want to follow up
> News must be NEW. Keep it fresh.
> Newsmakers want stories which have “legs”
> Legs means a story which readers will look for updates on as it develops
>It’s not okay to leave a journalist confused about spellings of names, products, brand, acronyms
> QUOTES are essential. Have a representative of your organisation provide quotes in the story.
Questions or advice? Head to my website.
michaelboturwriter.com...
Poll: Do you set New Year’s resolutions?
🎉 2026 is almost here!
We’re curious ... how do you welcome it?
Do you set resolutions, follow special traditions, or just go with the flow?
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10.3% Yes! New Year, New Me
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20.1% Yes - but I rarely stick to them
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69.6% Nah - not for me
🎉The Riddler wants to hear from you 🫵
🧩 Got a riddle that can stump your Neighbourly community? Share your brain teasers with us and watch your neighbours scratch their heads 😕🤔❓
Send us your tricky puzzles!
Morning Aches Are Optional - Let’s Start the Year Sleeping Better
Hey neighbours,
Waking up with sore shoulders and stiff mornings? Here’s the plot twist - it might actually be your mattress (and pillow) letting you down.
It’s the perfect time to upgrade. New Year, New Bed! Our Boxing Day Sale is still on, so why not treat yourself to a mattress that actually supports you and helps you wake up refreshed? Side sleeper? Back sleeper? Tossing and turning? We’ve got tips and solutions for every kind of snoozer.
Don’t settle for mornings that hurt, your bed should work with you, not against you. Curious about how your mattress could be affecting your shoulders? Check out our blog: beds4u.co.nz...
Find your nearest Beds4U store here: beds4u.co.nz/store-locator
Browse all Boxing Day deals: beds4u.co.nz/boxing-day
Here’s to starting 2026 waking up refreshed, because mornings should feel amazing!
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