A saucy rebrand brings te reo Māori to Kiwi fridges and dinner tables

Hi neighbours,

Are you looking for a new pantry staple? A Canterbury restaurateur has launched his own te reo Māori-branded tomato sauce after boycotting another for “bastardising” the language.

Fush owner Anton Matthews has teamed up with Barkers to produce Kīnaki Tomato after removing Watties from his Christchurch restaurant because the company poked fun at Māori place names in an advertising campaign.

Matthews, who has become well-known for championing the country’s indigenous language, is proud to have te reo Māori on sauces displayed on his tables.

When he went in search of a new sauce to accompany his kaimoana (fish) and chips in January, they picked a sauce they loved, and asked the Geraldine-based condiment producer if it could collaborate on a label.

“I’m really stoked that they’ve taken a chance on us.”

To read more about Kīnaki Tomato, click here

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