New World Fill a bag.. are they actually donating??

"New World will be donating $250,000 to help support local foodbanks and City Missions across Aotearoa!
You can get involved by donating foodbank friendly products in store and we'll deliver your donation to a local foodbank or City Mission to help aid families in need."

Yes laudable to donate $250.000, though considering their profits that's a miserly amount. Per store might come close to paying it forward!!
But asking us the public to buy $20 worth of food from their store, which by my reckoning $20 × 20.000 = $400.000, will more than recoup their donation!!! And this campaign will surely bring in more than that.
So ..I shall be donating my $20 directly to my food bank or buying $20 directly from local growers who are struggling.
Nice one New World Management and shareholders sleep soundly