Promoting tourism in Wairarapa
Wairarapa is being increasingly recognised by tourists as an undiscovered gem and a new video tourism campaign targeting Australians aims to further boost visitor numbers to the region.
MBIE’s latest Monthly Regional Tourism Estimates for December 2018 show domestic tourism spending in the Wairarapa increased 11.1 per cent to $153.2 and the international visitor spend by 2.4 per cent to $37.2 million.
The Australian tourism spend – Australia is easily the Wellington region’s largest international tourism market – increased by 4.8 per cent to $11.7 million for 2018.
WREDA and Destination Wairarapa have joined forces in a new online tourism video campaign targeting older Australians to visit Wairarapa. Anecdotally, Australian travellers in the 55-74-year-old age group are more likely to explore regional Wellington as part of their Wellington vacation.
The video was made by Wellington-based production company Flying Saucer.
WREDA General Manager David Perks says the online campaign invites Australians to include some time in Wairarapa as part of a four or five day visit to the capital.
“Many visitors to New Zealand are looking for that mix of a vibrant, fun city experience and a more relaxed vibe and beautiful landscapes.
“It doesn’t get much better than the Wellington and Wairarapa combo. Wellington offers a creative, compact city experience and Wairarapa jaw-dropping coastline, charming towns and villages, and a world-class wine scene. It’s the perfect short break package.”
Destination Wairarapa Marketing Manager Barbara Hyde says Statistics New Zealand’s Commercial Accommodation Monitor report for the year ending December 2018 showed Wairarapa guest nights were up 10.9 per cent, or 26,302 more guest nights.
“Compare this growth against any region in the country and the Wairarapa is clearly continuing on its upward growth trajectory. It’s an outstanding result for the region,” Ms Hyde says.
C’est Cheese owner Paul Broughton says his Featherston-based shop has been going gangbusters.
“Since opening in 2013, C'est Cheese has experienced significant year-on-year increases in visitor numbers, noticeably so over the last 24 months. We receive a healthy mix of national and international guests, all of whom are very much focused on local product and experiences.
“This growth in visitor numbers has encouraged us to recently invest in a new cheese-themed dine in option, significant expansion of the retail premises and the completion of our own small in-house cheese factory.”
SHOP LOCAL THIS XMAS - FARMERS MARKET SOLWAY SHOWGROUNDS MASTERTON
Come along to our Farmers Market & Crafts held EVERY Saturday Rain or Shine
BRING YOUR FAMILY AND FRIENDS ALONG FOR MORNING TEA AND COFFEE, AND HAVE A BROWSE AROUND OUR WONDERFUL MARKET
Last market before Xmas!!!
We have 42 stalls attending this week.
HOT OFF THE PRESS:
DANIEL’S SPUDS are back at the market this week. Agria potatoes freshly dug this week.
WHAREMUKU ORCHARD will be at the market this Saturday - Freshly picked Cherries for Christmas. We will also have a small amount of our early Plums.
Peaches, Nectarines and our later season Plums are looking great - We will have these available from late January.
And of course, there is always lots on offer: Hot Food, fresh Coffee, Fresh Vege stall, Yummy Honey, fresh bread to name just a few.
We have a fabulous array of creative gifts on display and available for purchase.
Don’t miss the awesome Paua art, wooden toys, embroidered tea towels, olive oil, Crocheted toys, woollen items to mention just a few
We even have live music to get your toes tapping and we are always ready for a friendly chat. For a great day out or an early morning visit we have something for everyone.
NEWSLETTER SIGNUP
You can also sign up to our weekly newsletter below, just click on the link, this will show you all the stalls attending on that week:
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We have a new Facebook page:
Wairarapa Farmers Market 2025 - have a look and view our newsletter for this week.
We also have a Eftpos terminal where you can access cash for your Farmers Market purchases. Come and have a look, I’m sure you will be pleasantly surprised.
Look forward to seeing you.
Scam Alert: Fake information regarding December Bonuses from MSD
The Ministry of Social Development is reporting that fake information is circulating about new ‘December bonuses’ or ‘benefit increases’
If you get suspicious communication, please contact Netsafe.
Poll: Are Kiwis allergic to “exuberance”? 🥝
In The Post’s opinion piece on the developments set to open across Aotearoa in 2026, John Coop suggests that, as a nation, we’re “allergic to exuberance.”
We want to know: Are we really allergic to showing our excitement?
Is it time to lean into a more optimistic view of the place we call home? As big projects take shape and new opportunities emerge, perhaps it’s worth asking whether a little more confidence (and enthusiasm!) could do us some good.
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41.5% Yes
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33.6% Maybe?
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24.9% No
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