“Nobody looks at pink and cries.”
This is 68-year-old Mary Keith’s simple explanation for her extraordinary lifestyle.
“What is wrong with all these people wearing black?” she says. “You see black at funerals and people are crying. It is not a happy colour. But pink is.”
Today, she is known as Otago’s pink lady, so much so that an automobile paint company even named a paint colour after her a few years ago – a glittery pink called Mad Mary’s Pink.
But Keith says she is certainly not mad, just happy to make people smile. “If you can leave here and think I have lived my best life and put smiles on faces, then what else matters? Nothing." Read more here.
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
25% off all camping equipment and sleeping bags.
50% off sporting equipment 🏒 🏄
50% off swimwear, shorts and sandals 👡 👙
#summer fun 🤩 🌞
#good times 🤸🏼🤸🏿♀️
A highway linking Dunedin to its port is down to one lane after a sinkhole opened up.
The small hole appeared in the northbound lane of State Highway 88 at Ravensbourne this week.
Waka Kotahi NZ Transport Agency senior network manager Chris Harris said the hole, which was over a highway culvert next to Moller Park, was being monitored.
The culvert had also been visually inspected through security cameras.
“This information is critical to ensuring an effective and lasting repair for those who rely on this busy highway.”
To minimise disruptions to motorists, temporary traffic signals were operating until further notice.
Contractors would remove the road surface on Monday to undertake further investigations.
“We understand the importance of having both lanes of the highway operating in this area, and our contractors are committed to making this happen as quickly as practical,” Harris said.
Waka Kotahi thanked motorists for their patience and for following the temporary speed limits to ensure everyone’s safety, he said.