Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Today’s Mind-Bender is the Last of the Year! Can You Guess It Before Everyone Else? 🌟🎁🌲
I dance in the sky with green and gold, a spectacle few are lucky to behold; I’m best seen in the south, a celestial sight—what am I, lighting up the New Zealand night?
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Poll: Is it ok to regift something that you have been given?
🎁 Holiday Gift Chat!
Do you ever regift?
What’s your take on asking for a receipt if a gift doesn’t fit?
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79.1% Yes! It's better to regift what I don't need
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20.9% No. It's the thought and effort that matters
Create a Stunning Stain Feature Wall with Resene Colorwood
Transform your living room into a work of art with Resene Colorwood wood stains. Find out how to create your own stain feature wall with these easy step by step instructions.
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