Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Potted colour
Express yourself with this artistic dip-dye paint effect using Resene paints. Find out how to create your own with these easy step by step instructions.
Turn downsizing stress into strength
Downsizing can open the door to a new stage of your life that is rich in opportunity. However, it can be a daunting prospect. If you are embarking on a new chapter of life, the thought of shedding familiar possessions can feel even more stressful. This can be true even if the life changes are a good thing, such as a move to somewhere you will love to live.
Once you understand why you have this feeling, you can reframe it as creating a new environment that will support your present life while reminding you of your best experiences.
Click read more for the full article.
Minimalist Design in Apartment Living
Ryman’s Charles Upham Retirement Village resident Di is a former fashion designer, artist and self-confessed shoe hoarder who travels, still paints and has stamped her eclectic minimalist style on her apartment.
She gives us her top 3 design tips on how she’s turned her space into a beautiful home.
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