664 days ago

Queenstown's big weekend party to celebrate winter, snow and visitors

Nicole Mathewson Reporter from Otago News

The people of Queenstown will celebrate the winter they hope will turn the tourist destination’s fortunes around after a lamentable two years of Covid-19.

The Welcome to Winter 2022 celebration will take place over four days starting on Thursday and include fireworks, live music, night skiing and swimming in Lake Wakatipu for the enthusiastic.

Headline act Mitch James would play on the central Queenstown outdoor stage on Friday, followed by Stellar on Saturday.

Destination Queenstown chief executive Mat Woods said the celebration would be happening on one of the busiest weekends of winter when the Australian and New Zealand school holidays overlap.

Kiwi musician Mitch James will be performing in central Queenstown on Friday night.

Kiwi musician Mitch James will be performing in central Queenstown on Friday night.

While everyone would benefit, the celebrations would be focused on the local community, he said.

Since Covid-19 arrived in New Zealand in 2020 and borders closed, Queenstown’s tourism and hospitality businesses have been hit by a massive drop in customers.

Just in the year to January 2021 there was a 33% drop in visitor spending in the town, down to $610 million.

Even with borders open now, many businesses were running at less capacity due to critical staff shortages and staff being hit by winter illnesses and absences due to Covid-19.

However, the winter season had started with incredible snow, which attracted strong numbers of Australian visitors, Woods said.

Many direct trans-Tasman flights have been booked out and hotels were booked about 80%, the highest levels since 2019, Woods said.

“This is the boost we need. It’s great, but it’s going to be a long recovery.”

Future Hospitality Group co-owner Bert Haines said there were ten-fold more visitors in Queenstown in recent weeks compared to the last two years.

“We’re busy... we’re actually overwhelmed by the amount of people here combined with the lack of staff available to work.”

Like other businesses he was battling staff shortages and sickness across the company’s five central-Queenstown restaurants and bars.

Queenstown's latest boutique hotel is facing an unusual quandary as it prepares to welcome Australian tourists - it can't find any trained butlers.

“It’s been a very delicate line to navigate, trying to look after our team and look after our guests,” he said.

The company would not be able to continue operating all of its venues seven days a week, he said.

Woods said it would take some more time for the number of visitors to Queenstown to build up to 2019 levels and many hotels were restricting bookings due to the staff shortages.

Also, there were more beds in town than pre-Covid, including the 227-room Holiday Inn Express and Suites in central Queenstown and three new hotels with a total of about 340 rooms in the suburb of Frankton.

The Welcome to Winter celebration would also mark the return of large events to the district.

Paid for from the government’s $50 million Regional Events Fund, it marked the end of a horror run with events expected to generate $100 million cancelled in the first four months of the year.

“I’m looking forward to it. I can’t wait,” Woods said.

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Poll: Who is the 2024 Prospa Local Business Hero?

The Team from Neighbourly.co.nz

It's clear that small businesses can really be the backbone of a community. It’s been a joy to read the Prospa Local Business Hero nominations from around the country and we’ve now decided upon eight finalists.

With $10,000 worth of prizes up for grabs, it's up to you to decide who deserves the title of 2024 Prospa Local Business Hero.

So have a read of the nominations below and cast your vote...

Mary & Sam Danielson - The Puketapu Hotel
Hawkes Bay
'On Feb 14, 2023, Cyclone Gabrielle flooded many of the rural areas. Puketapu Hotel went under perhaps half a meter of water. However, immediately Mary Danielson and her son, Sam Danielson, along with their loyal staff pulled it together to cook copious amounts of food that without electricity would have been wasted. Throughout the years many of us have been treated with a pub gathering where we can reconnect and a free meal. At Christmas there was Santa, games, gifts for kids, donated patchwork for adults, an ice cream truck and lots of camaraderie.
This February on the cyclone anniversary, they again pulled out the stops to give hundreds of us a special night. We are all tired of the cyclone cleanup and they understood that it was needed.'

Ian Harvey (& Des Banks) - Flower Bazaar
Christchurch
'I'd like to nominate my local florist, Ian and Des at Flower Bazaar on Innes Rd, Chirstchurch. The friendliest guys you could meet, always supporting their fellow retailers in the area and going above and beyond for their customers. They know my family well, and when my mother sadly passed away last July they even went out of their way to close the shop and come to her memorial service. With cost of living issues for a lot of us nowadays, it can't be easy for small businesses, especially those not selling everyday essentials. It's important we support each other and keep these little guys afloat. I can't sing their praises enough. I hope they win something, they really do deserve it.'

Vivienne Shepherd - The Glass Button Tailor
Whangārei
'The proprietor of this business is so kind. She will come to your home or business to discuss your need for repairs alterations or bespoke requirement. As it is often impossible to give a quote for work to do with tailoring she will give a guesstimate, if her time exceed this figure, she will charge that figure no more. But if the work takes less time, this will be the figure. Also, a client who eventually came to Vivienne had taken, a dress she very much liked, to another repair and alteration business who messed it up. Vivienne adjusted to fit well, straightened the one to straight back seam as well as other adjustments. She spent hours on it but charged well less than this time, due to empathy for the disappointment created by the bad job. Vivienne Shepherd is truly focused on doing the best by her clients. She definitely pursues excellence.'

Aaron Hickmott - Master of Gingerbread
Palmerston North
'He consistently turns out a wide range of biscuits on the shelves in both standard AND gluten free versions - he's our go-to when we need a treat to take to dinner at a longtime friend's place who requires gluten free food. His specialty is gingerbread of course and he sells Gingerbread House kitsets to people all over NZ!
The shop is small but inviting and he keeps loyalty cards for regular customers, bonus treats! I only found out recently that he struggled with dyslexia and left school early, but is a born baker and has gone from strength to strength. Long may he practice his craft!'

Alicia Sinclair & the Team - Atawhai Industries
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'Definitely Atawhai Industries New Plymouth. Great crew and management. Prompt service, experienced skilled workers who are cheerful and polite. I was very impressed with the dangerous job they had to do for me and will definitely be calling them for future work. They do so much for the community and help get work for people who would otherwise have difficulties.'

Jitesh Patel - Creswick Foodmarket
Wellington
'I'd like to nominate Jitesh & Hine at Creswick Foodmarket, Northland. Their tidy shop has everything one might need. And if what I am looking for is not there, they consider bringing it in for me. This avoids a lot of travelling across town for me. They also are very community-minded, contributing quietly to events and kids club. I'm glad they are in my community.'

Nicola Read & Team - Read Bros - Hardware
Thames
'I'd like to nominate Read Bros in Thames. The staff are so knowledgeable and helpful. If it's not in stock they will order it in for you. There you get treated as a person, rather than a number.'

Paul Ayers - Ayers Shoes Repairs
Dunedin
'I'd like to nominate Ayers Shoe Repairs in Hillside Road of Dunedin. They repair many things, not just shoes. Paul does a great job at a very reasonable price. They rang me as soon as my job was ready to collect. They are friendly and helpful.'

Vote for your pick in the poll below...

Who is the 2024 Prospa Local Business Hero?
  • 45.4% Mary & Sam Danielson - The Puketapu Hotel
    45.4% Complete
  • 10.8% Ian Harvey - Flower Bazaar
    10.8% Complete
  • 5.4% Vivienne Shepherd - The Glass Button Tailor
    5.4% Complete
  • 12.1% Aaron Hickmott - Master of Gingerbread
    12.1% Complete
  • 5% The Team - Atawhai Industries
    5% Complete
  • 9.6% Jitesh Patel - Creswick Foodmarket
    9.6% Complete
  • 2.5% Nicola Read & Team - Read Bros Hardware
    2.5% Complete
  • 9.2% Paul Ayers - Ayers Shoes Repairs
    9.2% Complete
240 votes