Website Design Tips
As small to medium businesses look to transform their business model to thrive in the online digital world, here are some ideas toward website design.
Website Layout
Avoid cluttered page layout. Having white space on a website pages is a good thing. Too many images and buttons look unbalanced and can prevent visitors from reaching the next step – contacting you!
Buttons
One call-to-action button can be more effective than lengthy Menu options.
Scrolling websites
Scrolling up and down a web page allows the visitor seamless movement. Clicking buttons to find more information adds frustrating load time.
Scrolling website pages are great on mobile, as visitors stay on your website longer.
Design with Mobile in mind
Well over half of all browsing sessions worldwide are performed on mobile devices.
Design your website layout with mobile in mind first, but give attention to medium and large device design as well.
Natural Images
Using overly-posed artificial photos will cause visitors to tune out. Authentic looking images of you or your staff will connect better with viewers. Using natural stock images are a great alternative.
Directing visitors
Use photos of people or graphics that look and point towards a button or menu to guide visitors toward important actions like - contacting you.
Website Font
Keep font simple and easy to read.
Text should be readable first. Most beautiful fonts don’t belong on websites.
Visitors to your website shouldn’t have to bend their necks to read illegible italic serif.
Clean, geometric sans serifs or chunky display types are best fonts for websites.
Colour
Colour is psychological that creates a particular mood or personality. It influences how visitors respond to your website. Blue = Intelligence and is a trusted colour (e.g ANZ and BNZ bank colours). Orange = Good Value Colour.
Investigate the psychology of colour and choose colours that will give your visitors a good impression.
Neighbourhood Challenge: Who Can Crack This One? ⛓️💥❔
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Christmas gifts stolen from parked car prompts warning over holiday break-ins
An Auckland man whose Christmas presents were stolen from his car on a quiet street is warning others not to repeat his mistake.
Police and the AA say opportunistic thieves are breaking into cars more frequently during the Christmas period.
Jeremy Rees, an RNZ staff member in Auckland, had packed his car full of gifts when he decided to visit a friend.
“Everyone had handed over presents and we had a couple of bags full of presents sitting in the back of the car,” he said.
“I decided it would be great to go around and see a friend, drop off some presents and say hello. My wife said to me, ‘Are you sure we should be taking this car?’ I said, ‘I’m sure it’ll be fine’.
“I think it was only 20 minutes outside their house, a very quiet street. It was light [outside]. We came out and my wife pointed out that someone had smashed the rear window, reached in and grabbed the presents, and headed away.
“It was a shock. It was a shock partly because of the Christmas presents and partly because my wife had been telling me, ‘Don’t do that’.”
AA Insurance head of motor claims Beau Paparoa said roadside staff were responding to smashed windows more often.
“We definitely see car break-ins starting to occur a lot more around this time of year. We’re often hearing from customers and some of our roadside teams that there’s definitely a bit more opportunistic theft happening,” he said.
“We’re putting that down to it being a busy time of year. Everyone’s out doing their Christmas shopping and there’s much more presence of gifts and valuables being visible in the car.”
He encouraged people to be careful and make sure valuables were hidden from view.
“In terms of any valuables, if you’ve done some Christmas shopping, or if generally you’ve got valuables in your car, try [to] keep them locked away or out of sight – in your boot if you can,” he said.
“Where you’re parking is possibly a good thing to think about. If you can afford to, don’t park on the street, but if you have to park on-street, make sure you park in well-lit areas.”
Police said it was not uncommon for Christmas presents to be stolen.
“The key is to remove any opportunity. This includes taking valuables or documents out of vehicles wherever possible,” a spokesperson said.
Rees said he wished he had followed that advice.
“I feel a bit stupid, to be absolutely honest. I read all of the things from police saying ‘don’t do this, don’t pack your car, don’t just leave it on the street’, and I did exactly the opposite and I paid the price.”
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Auckland Harbour Bridge summer works
NZ Transport Agency Waka Kotahi is carrying out essential maintenance on the Auckland Harbour Bridge this December and January. The southbound clip-on lanes will be closed (24/7) from 26 December to 5 January for road resurfacing. Night-time lane restrictions will be in place throughout the summer for recoating work on the bridge. Traffic will still be able to travel in both directions at all times.
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