Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Bright Spots winners!
A big congratulations to the 2025 Resene Bright Spots winners! We are proud to announce our ten winners who have all won a $250 Prezzy card and a $250 Resene Gift card!
Deepa Keenawinna - Lower Hutt (home crafts)
Slava Voronin - Kerikeri (blossoming tree)
Sam Holliday - Paraparaumu (hot pink outdoor chair)
Chris Carlyon - Waikanae (French Bulldog painting)
Joel Bradley - Auckland (Kea painting)
Jayne Walton - Rangiora (rainbow gate
Charmaine Macpherson - Cheviot (colourful bathtab)
Adele Whittaker - Auckland (school mural)
Karan Robson - Foxton Beach (blue backdoor)
Dave Bang - Levin (native bird mural)
Take a look at their wonderful colourful entries below. A huge thank you to everyone who shared a Bright Spot in their community this year; we have loved seeing the places in your neighbourhood that bring you joy.
Last chance to enter!
Don't forget to enter a Bright Spot in your home, workplace or community for a chance to win one of ten amazing prizes! Whether it's a colourful fence, a mural in your office or a place in the community that makes you smile - we'd love to see it.
Share a Bright Spot today for a chance to win one of ten prize packs worth $500.
And make sure you check out the entries so far too.
There's still time...
Does your home have a bright pink front door? Know a secret rainbow-coloured park bench? Is there art in your office that makes you smile every time you walk past it? If it's bright - we need to see it!
Bright Spots is back for a third year - a celebration of the crazy colourful places in our communities and homes. Share a pic today and you could win one of ten prize packages worth $500!
Need inspo? Check out the entries so far.
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