Collecting stickers or supermarket savings: Which is the better way to get your cookware?
Smeg knives. Spiegelau glasses. New World supermarket’s past sticker promotions have driven shoppers wild and sparked outrageous bidding wars. This year the exclusive offering is a range of MasterChef cookware. But could shoppers just buy similar cookware by making savings on their groceries at other supermarkets? James Pocock reports.
Saving supermarket stickers to get free cookware might be a fun thing to do, but it’s not necessarily the most financially savvy decision for your family to make over the next 10 weeks.
New World sticker promotions are almost always hot ticket items, but they take significant amounts of money to actually collect.
To collect a MasterChef Non-Stick Roaster with Rack in the current promotion, a New World customer needs 70 stickers, the equivalent of a $1400 spend in store.
So Hawke’s Bay Today decided to do a rather non-scientific comparison - would a shopper be better off just going to Pak ‘n Save for their weekly shop and then buying their own cookware with the savings?
With an average weekly shop rounding up to $140, a New World Hastings customer would earn 70 stickers in 10 weeks.
But our comparison, which doesn’t take into account changes in prices between stores week to week, shows someone purchasing the same items from fellow Foodstuffs-owned brand Pak ‘n Save Hastings could save about $100 after 10 weeks.
The exact same items in the same quantities through Pak ‘n Save’s online shopping feature set to Pak ‘n Save Hastings came to $129.25, for savings of $10.72 each week.
Michael McLay, manager of Total Food Equipment, said he didn’t know what the quality of the New World exclusive MasterChef cookware was, but you could purchase a top-quality roasting dish and rack from his store for $95.
New World’s own recommended retail price (RRP) cited the MasterChef roasting dish and rack as being valued at $140.
There are five other items that stickers can be traded for during the promotion which kicked off at the end of last month.
They range from a two-piece utensil set for 20 stickers or 10 stickers plus $10, all the way to the 24cm casserole dish with a lid available to club card members for 80 stickers or 40 stickers plus $40.
Two utensils and a 26cm frying pan that McLay estimated to be about equivalent in quality to the MasterChef items New World was offering cost $144 together at his stores.
The combined RRP of the MasterChef 26cm frying pan and two utensils was $145 according to New World’s website.
A Foodstuffs spokesperson said the cookware promotion aimed to bring a little cooking joy and inspiration into kitchens.
“From the popularity of our previous promotions with the likes of Smeg and KitchenAid, it’s clear Kiwis love quality items from well-known brands. Through our initial customer research, we had an overwhelmingly positive response towards the MasterChef cookware range.”
The spokesperson noted its New World and Pak ’n Save brands were very different.
“New World is all about a providing a great range of products at fair value, and excellent customer service, all wrapped up in a modern supermarket environment.
“Over at Pak ‘n Save, the aim is to deliver New Zealand’s lowest food prices and everything our teams do, whether it’s the no-frill warehouse format or buying in bulk, is designed to do just that.
McLay said most people he knew gave their New World stickers away, but “a promo is a promo” and there were fanatics for them.
He doubted that this year’s cookware promotion would be enough to make many people go out of their way to New World. “People will just continue to shop where they usually shop.”
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Poll: Are our Kiwi summer holidays helping us recharge, or holding the economy back? ☀️🥝
There’s growing debate about whether New Zealand’s extended Christmas break (and the slowdown that comes with it) affects productivity.
Tracy Watkins has weighed in ... now it’s your turn. What’s your take? 🤔
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73.2% We work hard, we deserve a break!
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16% Hmm, maybe?
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10.8% Yes!
Secure your homes over summer
Police are reminding people to keep their homes secure during the summer months.
Inspector Glenda Barnaby, Christchurch Area Prevention manager, says daytime burglaries are just as common as nightime burglaries.
“Burglaries can be committed at any time of the day, and coming into warmer months there is more opportunity for thieves."
"Although a majority of burglaries involve forced entry through windows and doors, we are starting to see more incidents at insecure premises. Police deal with cases where burglaries are committed in broad daylight, sometimes even while the victim is at home. Good weather means open doors and windows, which makes homes more vulnerable to burglars.”
Inspector Barnaby says there’s a few things people can do to reduce their changes of a burglary being committed.
⚠️ If you’re going outside for gardening, relaxing in the sun, or working in the garage, take a moment to lock your doors and secure your windows first.
⚠️ Do the same at night when you go to bed - keep your doors and windows secure and close your curtains. Fitting window stays means you can get a breeze coming through, while keeping your windows secure.
⚠️ Get to know your neighbours - let them know if you’re going away and look out for one another.”
If you see any suspicious activity, people or vehicles in your neighbourhood, don't hesitate to contact Police.
If you witness or suspect any illegal activity, please call 111 if it is happening now, or make a report through 105 either online or over the phone, if it is after the fact.
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