Poll: Is New World misleading customers with its price labels?
New World has found itself in hot water following claims it is misleading customers with its price labels.
Consumer NZ spokesperson Jessica Wilson said the chain was prominently displaying its “Clubcard price” as the main price, while the regular price was in much smaller font and easier to miss.
Until recently, checkout operators could scan a temporary Clubcard for customers without one, which would allow all shoppers to access the loyalty scheme’s discounts. But that has since been stopped.
A Foodstuffs spokeswoman said it had removed temporary Clubcards from checkout counters after “lots of communication” with customers about the loyalty programme.
The spokeswoman disagreed with Consumer NZ’s claims and said it failed to point out that other retailers offered loyalty programmes.
Do you think New World is misleading customers with its price labels?
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80.9% Yes
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19.1% No
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Age Well Kiwi
We are a new support group for seniors. We meet once a month to share our experience and discuss our challenges & concerns.
With the growth of our ageing population, and more seniors living alone, this group would explore and advocate/address the social, emotional and physical needs of our seniors, and promote positive and healthy ageing.
We meet on the first Saturday afternoon of the month in Mt. Roskill. Our next meeting will be 3 Jan 2026.
If you are interested in joining us and contribute your ideas, knowledge, experience, talents and resources, we would love to hear from you. Please contact us at agewellkiwi@gmail.com.
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