The Story of Surfdale

The Team from Auckland Museum

Did you know that Surfdale in Waiheke Island received its name via a competition? The winner was awarded a section of land near the beach...

At 8 pence a day on top of a small deposit, a Surfdale section was also promoted as a sound investment – so close to downtown Auckland that “values must go up and up and up”.

Well, they weren't wrong there.

Today, Waiheke Island brings to mind sunny vineyards and beachy weekend getaways. The image of Waiheke as an “island paradise” has its origins in 1920s marketing, but the island has long been desirable even as its character has changed over the past centuries.

As we go into the long weekend and begin to venture further afield again, why not have a read of how Waiheke came to be the place it is today, in this blog about its recent history by our Project Curator, Jane Groufsky.

www.aucklandmuseum.com...