83 days ago

So who owns your Google Ads Account?

Happy Monday Limited

We often come across businesses who don't own, or even have access to, their account.

Often we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account.

As a transparent agency we never open Google Ads accounts in our own name. … View more
We often come across businesses who don't own, or even have access to, their account.

Often we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account.

As a transparent agency we never open Google Ads accounts in our own name. It's always the client’s account and in their name.

Some of the reasons Agencies give for not handing over your ad account

The account was created under our manager account and can’t be unlinked. Not true. Google Ad account's can be unlinked from a manager account.

The account was set up under our agency billing account and can't be transferred. Again not true, billing settings can be changed anytime.

The Ad account is our IP. While this can be tricky and while the account does contain their work, you have paid for this service, and the data essentially belongs to you.

If we give you access you will see our client's data. Also not true. The account structure in Google allows you to can gain access to just to your account.

The most important reason you should control your own business account is that this online activity is important to your business.

We believe these accounts and data should still be yours to access and control at any time.

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