58 days ago

Digital Marketing: How to Get Your Business to Survive the Covid-19 Pandemic

Adam Worley from

It’s hard to anticipate what’s on the horizon during a global pandemic. There’s obviously fear and panic across businesses, people in general are scared.

Adaptability Is Key

Despite the challenge, it’s good to think that there are opportunities in disasters. To be a more resilient … View more
It’s hard to anticipate what’s on the horizon during a global pandemic. There’s obviously fear and panic across businesses, people in general are scared.

Adaptability Is Key

Despite the challenge, it’s good to think that there are opportunities in disasters. To be a more resilient business, one must be able to adapt quickly and be creative. For firms who typically handle their operations face-to-face, adapting to the digital era might mean having to establish online platforms for your brand, or exploring social media to sustain engagement within your target market.

Reach out to us

As most major cities in the world go on lockdown, the economic effects of the Coronavirus will be deeply felt by local businesses and startups. Shops and offices will close indefinitely and with social distancing being the norm now, we know first hand that working remotely can be challenging.

What we can we do to help?

1768Degrees.com is here. Just like you, we are part of the community. We want to see your business thrive even during these trying times. If you need help with your website, your SEO content or social media, let us know. It’s a little thing we can do for you and your business. We’re just an email away. It’s OK. Don’t be shy.

Just ask.
We’re all in this together.

To read the full article

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73 days ago

WHANGAREI TRAVEL COMPANY GETS A WEB DESIGN BOOST FROM 1768DEGREES.COM

Adam Worley from

Yay! We’re featured in the NZ herald for the amazing website we did with Travel and Cruise HQ. Now that’s just awesome news!

Adam Worley of 1768degrees.com said, "when I heard the plight of local Travel and Cruise expert Shannell Christmas, I couldn’t just sit back and do nothing. To … View more
Yay! We’re featured in the NZ herald for the amazing website we did with Travel and Cruise HQ. Now that’s just awesome news!

Adam Worley of 1768degrees.com said, "when I heard the plight of local Travel and Cruise expert Shannell Christmas, I couldn’t just sit back and do nothing. To open a business at any time is daunting, but to see your sector decimated following a global pandemic would be heartbreaking and troubling. Knowing that our team could help and offer a glimmer of hope meant I had to offer to rebuild her site for FREE! We took the same love and care as we would with any client, and we soon realised that to pivot her business we needed to build out her site from our anticipated plan to cover all areas of NZ. We are delighted Shannell was happy.”

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79 days ago

HOW BUSINESS CAN SURVIVE AND FLOURISH DURING THIS PANDEMIC? TAKE A LOOK AT HOW WE DO SEARCH ENGINE OPTIMISATION (SEO)

Adam Worley from

While we can’t predict when the world economy will recover, we do know the best approach to take, is to GROW YOUR BUSINESS throughout these uncertain times. 

Obviously, businesses that have gone digital are adapting to the crisis better compared to their brick and mortar counterparts BUT … View more
While we can’t predict when the world economy will recover, we do know the best approach to take, is to GROW YOUR BUSINESS throughout these uncertain times. 

Obviously, businesses that have gone digital are adapting to the crisis better compared to their brick and mortar counterparts BUT not all companies with online presence flourish. 

Why? 

Being online is nothing if nobody finds you on their chosen search engine. The power of search is not only amazing but has proven time and again that it can consistently drive more traffic to your website, increase engagement, and generate more sales.

Our search engine optimisation strategies deliver relevant traffic that leads to increasing conversions for long-term results. Think of it this way:

Travellers begin trip planning with a search engine. They search to for accommodation, cheap flights, activities, and most of all –for price comparisons. If your business is not on the first page of the search results, how will you be able to at least land in their initial list and not be relegated to competing on price?

It shouldn’t be a question of “how to be there”, but a question of when. Now is the time to get on the search and to begin getting more customers!

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87 days ago

HOW TO KEEP YOUR KIDS AND TEENS SAFE ONLINE: 4 MOBILE APPS PARENTS SHOULD WATCH OUT FOR

Adam Worley from

How to Keep your Kids and Teens Safe Online: 4 Mobile Apps Parents Should Watch Out For
These days, it’s next to impossible to keep kids off the internet. Fact is, you can’t keep an eye on them all day either. Whether you like it or not, teens and kids will always find a way to get online.

View more
How to Keep your Kids and Teens Safe Online: 4 Mobile Apps Parents Should Watch Out For
These days, it’s next to impossible to keep kids off the internet. Fact is, you can’t keep an eye on them all day either. Whether you like it or not, teens and kids will always find a way to get online.

It can be worrying for parents, there’s a lot to be alarmed about and it’s not just exposure to inappropriate texts and videos, but also the dangers of online predators.

Yet, the internet is ubiquitous, we need it for many everyday things from learning, shopping and communicating. We can only hope when young people are online they have it in themselves to make good decisions about what they choose to see, visit and interact on the internet.

Besides, isn’t that what good parenting is all about? Guiding one’s offspring to make better choices instead of limiting their play time or their innate curiosity.

Truth is, you can’t rely on age restrictions to keep your child off an app or social media site. There are many kids out there with active Facebook and Instagram accounts.

Here’s the thing, as a parent, do everything you can to protect your kids online. Parental involvement decreases online risks for children.

Here are some tips you can do to create a safe space for your kids online:

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99 days ago

How Business Can Survive and Flourish During This Pandemic?: Take a Look at How We Do Search Engine Optimisation (SEO)

Adam Worley from

While we can’t predict when the world economy will recover, we do know the best approach to take, is to GROW YOUR BUSINESS throughout these uncertain times. 

Obviously, businesses that have gone digital are adapting to the crisis better compared to their brick and mortar counterparts BUT … View more
While we can’t predict when the world economy will recover, we do know the best approach to take, is to GROW YOUR BUSINESS throughout these uncertain times. 

Obviously, businesses that have gone digital are adapting to the crisis better compared to their brick and mortar counterparts BUT not all companies with online presence flourish. 

Why? 

Being online is nothing if nobody finds you on their chosen search engine. The power of search is not only amazing but has proven time and again that it can consistently drive more traffic to your website, increase engagement, and generate more sales.

Our search engine optimisation strategies deliver relevant traffic that leads to increasing conversions for long-term results. Think of it this way:

Travellers begin trip planning with a search engine. They search to for accommodation, cheap flights, activities, and most of all --for price comparisons. If your business is not on the first page of the search results, how will you be able to at least land in their initial list and not be relegated to competing on price?

It shouldn’t be a question of “how to be there”, but a question of when. Now is the time to get on the search and to begin getting more customers!

While You Shop for SEO Experts

In your journey to find an SEO expert, you’ll come across a lot of practically sound advice but without doubt you'll come across many myths too. Our advice -- be careful, there are SEO tricks that will wipe out your business instead of boosting it. The web is a dynamic platform and search engine optimisation is evolving. While the search engines continue to tweak their algorithms to give users the most relevant search results, some SEO professionals tend to game the search engines through unethical tactics. and trial and error. We simply don’t do that.

Every single SEO technique we do, in every change we implement we are guided with one question --Would that actually benefit the end-user (target market) in any way? Besides, the reason we want to be visible on search is to be found by real people and not by search bots or any machines.

Nobody knows exactly how search engines work, unless you are Larry Page (Co Founder of Google) - not even the so-called experts in the field. Some do educated guesswork, and sadly some of them poorly understand the search engines' statements.

We don’t claim expertise in understanding the algorithms, but our clients’ CONVERSION rates speak about our SEO. We work together with our clients in achieving phenomenal long-term results that make their brand more than just survive, but continue to grow and flourish regardless of the market they are in.

Importantly, good results don’t come easily or quickly - if they did it would be done by everyone. But if done the right way, your website will remain on its top search position, despite the continuing algorithm updates.

When conversions begin to pour, client says “Like the pandemic, we didn’t see it coming,” Read our client testimonials and case studies for data that back up our statements and to see how our clients rave about our accomplishments.

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116 days ago

WEB DESIGN FUNDAMENTALS FOR ENTREPRENEURS

Adam Worley from

Need to know web design fundamentals for entrepreneurs?

+ Pick the web design agency that knows your business.

+ Try to validate the concept first with the design company.

+ Set a realistic budget and find out what you can expect from it.
View more
Need to know web design fundamentals for entrepreneurs?

+ Pick the web design agency that knows your business.

+ Try to validate the concept first with the design company.

+ Set a realistic budget and find out what you can expect from it.

+ Be sure that you own the website design and content.

+ Make it a point that the designer can meet the deadline you set.


Interested to learn more? Click "Read more" below

123 days ago

HOW AFFORDABLE CAN WEBSITE DESIGN BE? AND WHEN IS CHEAP NOT A BARGAIN?

Adam Worley from

When creating a website, a developer should think about how to best get your website ranking highly in the Search Engine Result Pages. This does not mean however that design can be ignored. Google constantly improves its search algorithms to provide the best results to its customers – searchers. … View moreWhen creating a website, a developer should think about how to best get your website ranking highly in the Search Engine Result Pages. This does not mean however that design can be ignored. Google constantly improves its search algorithms to provide the best results to its customers – searchers. These latest improvements have made site quality evaluation more human-like. This means that having an aesthetically pleasing, yet functional website can improve your SEO ranking and draw more traffic to your site.

Here are some things that you need to consider when evaluating your website’s design and determining how to ensure you get the best results.

<^>Maximising color

<^>The use of video

<^>Easy access

<^>Optimise your e-commerce site for any device

<^>Trust symbols

<^>Short forms

Continue reading, click on Read More

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