Sulphites in Bread

Marie from Waikanae

Several month ago (161 days ago to be exact, but don't ask me to do the math on that) I posted a message sharing how disappointed I was to find that Countdown bread contains Sulphites. As this substance is linked to bowel cancer I wondered about the wisdom of putting it in our bread. Or anything else for that matter. Since then Countdown has changed its bread labeling, putting at the end of the label (who actually reads this) that it MIGHT contain Sulphites. I'm now even more disappointed in Countdown. Their sneaky bread labeling is downright devious. Telling someone the product might contain a chemical is just not informative. How can one make an informed purchasing decision when the product may or may not have the chemical they are seeking to avoid? Why should food producers be able to get away with this? If the brand is produced on the same production line as other foods containing sulphites, but doesn't actually have sulphites added, this should be stated. Maybe they are making bacon with sulphites added along with the bread, but somehow I doubt it. So, come on Countdown, how about coming clean on this, what's the real story here?