Who recognises this famous photo from the Stuff archives?
Hint: It has come to represent a pivotal moment in New Zealand history.
The new range of Line7 performance workwear has been designed, developed and tested by you – New Zealand farmers. We asked, listened, and collaborated directly with farmers in the making of this gear. We tested and re-tested in on-farm environments. We re-engineered what farming workwear can be with your needs front of mind.
We brought our decades of experience creating world-class performance gear. Add to that a legacy of Kiwi innovation, a challenger spirit and a practical attitude that’s been part of Line 7 since we started back in 1963.
Every detail has been reviewed and refined – without overlooking the obvious. Breathable, flexible, functional and comfortable, while still being supremely durable and waterproof. Made to fit farmers of all shapes and sizes, with a dedicated range for women. Built to last, and last a bit longer still, with an included repair kit that means you can fix it up quickly yourself.
Now take it out there, try it on and put it to the test. Wear it out and wear it again. We’re pretty damn confident you won’t be disappointed
Rosa Marie took this lovely picture of a kotare in Silverstream.
While farming has changed significantly through the generations, LIC has had the privilege of journeying alongside farmers, their families and their businesses and have made constant improvements to deliver superior genetics and technology in response.
Visit our website to find out more about how these advances are getting the next generation interested in dairy farming.