You will notice that on your business profile, on the right-hand side of the page next to the ‘edit business’ button there is a button which says ‘dashboard’. If you click on this button it will show the last 30 days of activity for your business.
Here is a breakdown of what each individual statistic means:
Profile Impressions: This is the number of times your business profile has been displayed in all of the places we show it on Neighbourly.
Profile Reach: This is the unique number of members from the profile impressions.
(The profile impressions will always be higher than the profile reach as one member may see your business listing in several different places i.e. click onto your business page from a post they have seen on the noticeboard, scroll past the listing in the business carousel or in a business search, and therefore contribute to three impressions.)
Messages Impressions: This is the number of times your posts have been displayed on Neighbourly and in the email digest.
Messages Reach: This is the unique number of members from the messages impressions.
(Again, the message impressions will be higher than the message reach. One user may have seen your message on their own noticeboard, on the public noticeboard, in the email digest etc, which individually count as 1 impression each.)