When we notice a Neighbourly member selling items or promoting their services on Neighbourly, it's sometimes tricky to tell what's a business post and what isn't.
Generally speaking, we're very happy for members to offer their babysitting services or sell some spare eggs from their farm, but if this message is business 'advertising', these messages are best posted from a Neighbourly Business Profile.
Below are some of the guidelines we work off to help us make decisions around self or business promotion.
- Is this a user's regular occupation, profession or trade?
- Are the products/services being promoted provided by a registered company?
- Are the products/services being promoted from a GST registered person or business?
- Is the member advertising similar products regularly through their own website, a Facebook page or other business directories?
- Does the product or service have a brand attached? eg logo or company name
- Is the product or service associated with network marketing or direct selling?
- Is the post in question a one-off post or a message that has been repeated?
- Are proceeds from the products/services part of the member's general income? ie. is it part of their core livelihood?
- Are the products/services suitable for a community audience?