2020 sees a move away from the clean Scandinavian-inspired designs of recent years
Journal
Print, pattern, & construction trends 2020
Design inspiration comes from a variety of channels inluding international fashion, product and interior design, art and architecture, and attending key trade and lifestyle events. While fashion influences all our brands, the natural landscape and Australian and New Zealand lifestyles inform their design decisions across yarn, construction, weave, and print.
From wild animal prints to tropical botanicals, 2020 sees a move away from the clean Scandinavian-inspired designs of recent years. Refreshingly, maximalism has returned with a bang to counterbalance the prominent minimalism.
While the macro-trends in print and pattern are aligned across our design studios, each brand presets its print, pattern, and construction differently through design and cadence, whilst representing their individual brand identities.
Macro-trends in Print & Pattern
Macro-trends in Print & Pattern
- MAXIMALISM - Prints and patterns become more daring, referencing a maximalist aesthetic with a ‘more is more’ approach.
- FLORA AND FAUNA - Ever present; dense, lush tropical designs continue to flourish, wild blooms are a key floral story and monkey motifs remain prevalent, depicted in jungle landscapes whether on bold contrasting backgrounds or camouflaged within simple illustrative repeats.
- TURNING JAPANESE - A new wave of Asian influence will come in anticipation for the up and coming Tokyo Olympics. Prepare for a fresh take on Japan’s rich and sophisticated decorative history. Prints will replicate traditional screen printing, hand painted motifs and dying techniques, bringing ancient Asian craft into the modern day.
- GRAPHIC - Surface patterns will be represented through mid-century and Art Deco geometrics.
- SUBTLETY - Subtle patterns are created via matte finishes, quilting and embossing, providing texture and tactility, particularly suiting “of the moment” curvaceous furniture frames. Printing techniques are used to create “barely there” pattern, like water ripples and reflection inspired by natural landscapes creating a serene minimalist aesthetic Adding to this concept is the use of embroidery and metallic yarn embellishments to add subtle texture and glamour
- PAST TENSE - Patterns from archival collections with rich heritage will been reworked in a modern way. Using bold contemporary scale and the latest weaving techniques, traditional pattern will be given a modern twist.
Macro-trends in CONSTRUCTION
Macro-trends in CONSTRUCTION
- TACITITLY comes to the fore
- Velvet continues its momentum offering a sophisticated and glamorous feel. (400% increase in velvet soft furnishing google searches in past 6 months). Soft matte suede alongside fine pile velvets create a seamless tailored look. Complex plains will dominate with dimensional boucle’s and chunky weave structures, with a 1970’s influence. This nod to the past will be evident via tactile faux furs, dense deep pile velvets and shaggy fil-coupe.
- Organic, open weave sheers celebrate the aesthetic of craftsmanship and perfect imperfection.
- Metallic yarns are integrated into weaves to make everyday products feel more glamorous.
Our textile designers at build their vision and design cues through being in-tune with dominant global trends and how they are translated into our local culture and environment. Inspiration comes from a variety of channels including international fashion, product and interior design, art and arch...
